WHAT’S YOUR ROC?

INVESTING IN CREATIVITY LEADS TO GREATER SUCCESS FOR COMPANIES.

⊕ IMPACT

ROC: Return on Creativity emphasizes the significant value and impact of creativity in business and life. It highlights that investing in creative thinking, innovative approaches, and imaginative solutions can lead to substantial returns, not only financially but also in overall success, growth, and differentiation.

RETURN ON CREATIVITY [ROC]

78%

Creative leadership benefits companies by fostering innovation, encouraging diverse thinking, and driving organizational growth. Leaders who prioritize creativity inspire teams to think outside the box, leading to unique solutions and a competitive edge.

LEADERSHIP

67%

A recent BCG study suggests that increasing the diversity of leadership teams leads to more and better innovation and improved financial performance. In both developing and developed economies, companies with above-average diversity on their leadership teams report a greater payoff from innovation and higher EBIT margins. Even more persuasive, companies can start generating gains with relatively small changes in the makeup of their senior teams.

DIVERSITY

45%

EXPERIENCE-BASED MARKETING 

79%

As the marketing landscape evolves, experiential marketing has become a crucial strategy for businesses aiming for growth and brand differentiation. Its unique ability to forge authentic connections and create memorable experiences distinguishes it from traditional marketing approaches.

CONSUMER JOURNEY-EXPERIENCE

80%

A well-researched customer journey map allows you to visualize what customers are thinking, feeling, and doing, which is essential for understanding their deepest needs and providing better service. By gathering insights on customer emotions and acting on them, you can make customers feel understood and build brand trust.

NEUROMARKETING

90%

Neuromarketing, a rapidly evolving field, offers tremendous potential for the future of marketing by understanding the subconscious drivers of consumer behavior. This in-depth knowledge helps businesses adapt their marketing strategies, creating more impactful campaigns and stronger brand connections. By optimizing website designs and content, businesses can drive higher sales and enhance customer engagement.

EXPERIENCE-BASED DESIGN 

75%

Experience design enhances user interaction and engagement, leading to increased customer satisfaction, loyalty, and engagement. It differentiates brands from competitors, boosts sales and revenue, and fosters stronger customer connections and brand advocacy. Additionally, it helps businesses avoid costly mistakes by identifying issues early through research.